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⚫︎ Brand Concepts


As more and more camping gear goes on sale around the world, the issues of "preparation," "cleanup," and "transportation" in the outdoors have not been discussed as much as one might expect. When camping, where people have a lot of belongings and dirty things to carry, it is not uncommon for the preparation and cleanup to cause a bad mood. The son of the president of Ringstar focused on this issue and developed a product that had been sold as a toolbox for craftsmen into an outdoor-specification product, and developed it as an outdoor brand "Starke-R”.

  1. We don't want people to ruin their camping experience by making cleanup a hassle and a chore.
  2. We want campers to be smart about preparation and cleanup, so they can enjoy camping to the very end."

This is why we continue to develop this brand. Starke-R has achieved a total of more than 24 million yen in support purchases through three rounds of crowdfunding.